Yesterday my management class was held at Whole Foods in the Kensington area of London. It's the only store in Europe and the largest out of the 303 locations in the US and what a cool company! I will forever more only shop here if I can. The reason being they embody all the tradition values we hope to keep, or at least many that I do. For example, they use every local farmer possible for their produce, real butchers rather than bringing in already cut pieces, and are basically 100% about keeping things as natural as possible while supporting the community. However, the main reason we made the trip to this 5-story store complete with everything from produce to restaurants and over 1300 wines was to learn about their global entrance into the market. We spoke to the head manager of the European global entrance, which was awesome, and learned about how they are turning this American brand into a global one. Some of the challenges they faced here ranged from culture to products offered. For example, customers in the US like being approached whereas in London they don't and the company experienced many experiences as such. Such a neat experience! Love the London field trips :):):)
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